For the launch of the Volkswagen ID. Buzz, I worked as Art Director alongside the talented Anacé Moreno at DDB. This project was an exciting challenge: reimagining the iconic VW T1 as a fully electric, sustainable vehicle while connecting it to a modern audience through innovation and storytelling.
Volkswagen ID.Buzz
Broadcast graphic rebrand.
Agency: DDB.
Tasks: Concept, Art direction.
Broadcast graphic rebrand.
Agency: DDB.
Tasks: Concept, Art direction.
The campaign revolved around the concept “Look to the Galaxy”.
From this idea, we built a narrative that seamlessly blended the Star Wars universe with the sustainable evolution of VW’s classic design. The campaign’s launch event featured a breathtaking drone show, depicting the ID. Buzz’s arrival from the stars to Earth. This spectacle not only captivated the audience but also highlighted VW’s commitment to clean technology and sustainability, using eco-friendly innovation to tell its story.
From this idea, we built a narrative that seamlessly blended the Star Wars universe with the sustainable evolution of VW’s classic design. The campaign’s launch event featured a breathtaking drone show, depicting the ID. Buzz’s arrival from the stars to Earth. This spectacle not only captivated the audience but also highlighted VW’s commitment to clean technology and sustainability, using eco-friendly innovation to tell its story.
Drone show: A striking opening event that combined cutting-edge technology and visual storytelling, setting the tone for a campaign that embraced sustainability.
Interactive banners in digital media: Designed to narrate the ID. Buzz’s journey while showcasing its electric design and eco-conscious features.
Charging station activations: Transforming electric vehicle charging points into interactive experiences, with visuals and soundscapes inspired by the Star Wars galaxy. Drivers could charge their cars while immersing themselves in the ID. Buzz story, strengthening the connection between sustainability and futuristic innovation.
QR-activated constellation billboards: Strategically placed billboards featured a QR code that invited users to explore a custom AR experience. By scanning the code, users could discover a constellation shaped like the ID. Buzz in the galaxy, tying the campaign’s celestial theme to cutting-edge technology.
Responsible collaborations:
Partnering with Blue Banana, we created wetsuits made from recycled VW tires, reinforcing the campaign’s sustainability message.
Partnering with Blue Banana, we created wetsuits made from recycled VW tires, reinforcing the campaign’s sustainability message.